Martell Unveils Redesigned Martell Cordon Bleu and
New Advertising Campaign “Soar Beyond the Expected”
Starring New Spokesperson Tony Leung
To celebrate the 110th anniversary of Martell Cordon Bleu, Maison Martell, the oldest of the great cognac houses, unveils a vibrant new design and a new advertising campaign with Tony Leung as the spokesperson of Martell Cordon Bleu. Entitled “Soar Beyond the Expected”, the new campaign will debut with a film starring renowned Chinese actor Tony Leung and famous French actor Vincent Cassel, directed by Hong Kong-based artist, photographer and filmmaker Wing Shya. Both actors have been chosen for their free, audacious personality echoing Martell Cordon Bleu as an ultimate symbol of freedom.
MAISON MARTELL PROUDLY LAUNCHES “L’ATELIER MARTELL”
ITS FIRST-EVER HONG KONG BOUTIQUE IN LANDMARK
The boutique is dedicated to the tasting and exploration of Martell’s esteemed range of cognacs. The concept invites patrons to explore the history and heritage of the brand’s inimitable sense of craftsmanship, finding an ideal balance between its long-established savoir-faire and an exhilarating new world of experiences.
We have invited Hins Cheung & Angus Yeung as our Opening Guests.
L’Atelier Martell will invite patrons to fully immerse themselves into the world of Maison Martell, through a unique range of state-of-the-art experiences as well as exclusive product offerings.
The L’Atelier name harks back to an age-old craftsman workshop in the traditional French sense, with the boutique conceived as a destination to explore Martell’s vast history and heritage. The design of L’Atelier Martell Hong Kong is particularly unique, paying tribute to the history of the illustrious cognac house, its inspiration directly sourced from the Atelier of Martell’s Cellar Master.
Homage has been paid to his vast experience through a wall display featuring over 100 montres cognac sampling bottles, as well a barrel zone featuring French oak casks. All throughout, the boutique features elements of wood and copper, evoking the materials involved in the decades-long cognac-making process, interpreted via contemporary methods to showcase Maison Martell’s bold transformations across the years.
The premium experiential concept is a unique blend of traditional and contemporary, staying true as ever to the spirit of generosity for which Maison Martell is renowned.
